David Shaw Nicholls Rug Company was born in 1980 in New York City where he recognized an opportunity for new and original rug patterns and processes which foster a transitional lifestyle. Conventional methods for rug making were questioned and re-valued. His new designs took off and very soon he found himself at the helm of a company which could influence an entire generation of global designers anxious to offer their individual version of innovation starting with the floor, very often the most influential design element. DSN had found a vehicle for his frenetic energy, and his architect’s eye for scale and proportion extolled the virtues of a grand design impact. Sometimes the setting became alive when a rug was laid, other times the rug quietly and softly soothed the interior experience. connecting the individual furniture elements seamlessly. David Shaw Nicholls “DSN” colour palette is uniquely tuned and calibrated to each factory in pure, hand carded and twisted Nepalese wool and silk. Today we have over 80 individual DSN designs herby presented from the finest hand weave floor textile to a sumptuous rich textural construction all extolling the beauty of the truthful hand, pleasing the eye and soothing underfoot.
An original David Shaw Nicholls rug is considered a unique mark of provenance, and deemed collectible the moment it is birthed and comes off the loom.
At David Shaw Nicholls Carpets, every design embodies unparalleled craftsmanship and artistic precision. Rooted in a curated palette of 740 silk and pure Tibetan wool shades, all registered DSN designs are meticulously crafted. Bespoke commissions, from runners to grand statement pieces, are tailored to each client’s vision. Advanced visualization software ensures a precise preview before production. Every DSN piece is serialized, quality-monitored, and carries the lifetime-endorsed NICHOLLS Black Label.
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